It is funny how I fall in love with a property after I have staged it.
I am rarely drawn to a vacant property when I first walk through the door. I visit vacant properties to calculate a staging cost; going from room to room, taking measurements and scribbling down what furniture and art is necessary. I have never thought to myself that I would want to buy the property, pre-staging....
After we have worked our magic and staged the property- I suddenly want it! Even though I can picture what a room would look like before it is staged, I don’t get that urge to buy the property until it is staged. It works on me every time! It is the post-staging feeling- and it is why I love my job and why I know staging works!
Here is a shot of a room we staged recently. Unfortunately the movers beat me there. When I arrived this room was filled with boxes of accessories and all sorts of furniture for different rooms- so there is no before picture. Still I think you can imagine what this very panelled room looked like before.
By adding the light rug and dark furniture, the wash of wood tones is broken up. Wood panelling suddenly looks cool! Even I changed my mind about it!
The chaise lounge and the starburst mirror have an updated retro-feel that really works in the space.
If only this property were still on the market- I could be loving and living in this wood panelled roomJ.
Recently I staged a totally reno'd Meadowlark Bungalow. This home would be perfect for a young family! The sellers managed to bring the original hardwood back to its original beaming state and installed new oak cabinetry in the kitchen, so using a warm color pallet in the main living area was a must.
Care to see an awesome "Reel Estate Walkthough" of the listing?
This home now has amazing virtual curb appeal! Rather than looking at an MLS listing online of walls, floors and ceilings, you can really get a sense of what the home is like.
I was lucky enough to be asked to 'walk' in a fashion show supporting the Stollery Children's Hospital Foundation at the Lexus dealership November 2. I have never done such a thing in my life and am hoping the I will not fall down. For those of you who know me, you know how super clumsy I really am- I have reason to be nervous!
Hope you can make it- cross your fingers for me and smile real big if you can!
The Great Canadian Scrapbook Carnival took place a couple of weeks ago in Edmonton and the weekend before in Calgary. I designed the booth for Treasured Memories, a local Edmonton Scrapbooking store, again this year. I create many of the displays in the store and often design their trade show booths. This year Treasured Memories opted for a Vintage Kitchen theme. We had a small budget but luckily found lots of goodies around the store, at Goodwill and at local antique shops. Decorating with harsh, black trade show drapery is a challenge but I think it turned out well.
September has been a busy month for re-design consultations. Re-design consultations involve walking through a client's home and offering practical suggestions of how a client can use what they have, combining it with some new things (paint, furniture, accessories) to create a new, desirable look! After I see the client's home I head to the office and write a 'report' for them so that all of the details are written down in one place and no one needs to try to remember them all---except me!
Last week I went to view a young family's beautiful Sherwood Park home. They were looking for some help in making one of the kid's rooms work for two children so that they could have another baby. My client loves wainscotting and had mentioned a baseball or sport theme. We discussed using a dark rich blue on the top half of the wall and antique white on the bottom. After taking some measurements, I discovered the room would not be large enough for anything but bunk beds. I suggested a layout and we built from there. Long story short, I knew that this client is very visual and wanted to show her what sorts of things I was picturing in my mind...hard to do! Since I had been hearing from a lot of people about how great Pinterest is for inspirations, I finally gave it a shot and found this:
Too perfect! The funny part is that so much of it is exactly what we were discussing and I had never seen this image before. The blue walls, the white wainscoting, bunk beds, the layout, a place for books around the window...it is all too perfect!
Pintrest is a great place to show clients images of what sort of things you are envisioning and it is a great place to find inspiration. Check out this link to find out what it's all about.
I stumbled upon an article today that lead me to do some investigating. I found this one very interesting...
Dr Andrea Angott conducted a study and released the "Top 15 staging rules":
Removal of personal items from bathrooms.
Using rooms for their intended purpose.
Removing evidence of pets.
Turning on every light in the home during showings.
Vacant homes should be furnished.
Removal of garbage cans.
Removal of personal photographs.
Removal of attention-grabbing or personal art or accessories.
Neutral paint colors on all walls.
Removal of appliances from kitchen counters.
Never placing the back of furniture facing any room entrance.
“Tell a story” with staging (breakfast tray with mugs on bed).
Sheer or no coverings on all windows.
Use of scented candles, plug-in air fresheners or potpourri.
Chocolate chips baking in oven during showings
I have made recomendations to many clients in the past to do most of these things but number 14 is never something I recommend. I have said it before-- NO-scent is the best scent! I can also honestly say I have never smelt potpourri that I enjoyed! Has anyone?
Also number 15 makes me laugh.. Yes it may be a nice idea but are you really going to bake chocolate cookies everytime you have a showing? It is best for all parties involved if the home owner is not at the property when potential buyers come through, so who is to watch said cookies bake? And then what are you to do with dozens of chocolate cookies but eat them all?! Maybe that is just something I would do, but I couldn't be trusted with dozens of cookies in the house!
Anyway, I hope everyone enjoyed their summer and long weekend! It has been a busy summer for Tilt with lots of Re-Design consultations with some really great new clients.
To say the least, I have been busy! I have had lots of great re-design consultations from the WagJag offer and have had a chance to meet some genuinely kind people. In the midst of WagJag consultations, I have been busy de-staging some sold properties. I will also be de-staging a property this Friday that had been on the market for 7 months prior to staging with no interest. The house received a lot more attention after being staged and received an offer one month later! Staging works (but I knew that). I have also been staging some new units.
On Thursday we staged a unit in an adult condominium (35+). When I originally went and saw the unit, it had dark drapery and dark furniture. I wanted to lighten and brighten it up so I decided to use cream leather furniture and a glass table, which I seem to be loving a lot lately! I wanted to use red as it is a great traditional color choice, but added some fresh greens to liven it up. I think it turned out really nice and is well suited for the buyer demographic. The space looks large, tidy and inviting.
I recently staged a beautiful home on Capitol Hill. I used rich colors and some great Persian rugs to give it a bit of a traditional feel, but used clean lined furniture to keep it simple.
One of the things that makes this house so unique is that is was built to fit the pie-shaped lot. The house has many interesting angles making it visually appealing. It was a bit difficult to photograph, I must admit !Here are a few shots of how it turned out.
Front Entry Before:
Front Entry After: A bit of black gives your eye a place to rest.
Last week I staged an older home with a fabulous location. The home sits on a double wide lot in Belgravia, just a stone throw away from the U of A. The property would be perfect for a professional working at the University.
The home received paint touch ups but the homeowner decided against changing the red living room. As Tim Gunn would say, "make it work"... and I think we did just that.
Living Room BEFORE
Living Room AFTER
Dining Room AFTER (Silly me, forgot to take a before picture, just couldn't help but start!)
Here are some photo's of Tilt's most recent staging! It was a beautiful brand new triplex unit in the mature neighborhood of Forest Heights.
Though staging is about using a universal style, the property itself and the potential buyer demographic determine what type of things I utilize in a property for staging. This property is shiny and new, close to downtown and has urban furnishings. The way I styled the property reflects all of these things.
By staging only the main rooms of the house, I was able to keep the costs down for the seller but still able to show off the homes assets for the buyers.
"First Impression" Before
"First Impression" After
Living Room Before
Living Room After
(I did have a rug here originally but found that it wasn't rich looking enough so I let the floors go naked instead)
Kitchen After- Clean and simple
Dining Room Before
Dining Room After- Love these chairs! They add detail without being distracting.
Landing After- Just a little added to touch to bring intrest up the stairs.
Master Bedroom Before
Master Bedroom After- A muted pallet made this room very calming- the way a master medroom should be!
Master Bath Before
Master Bathroom After- Love the metal art over the toliet.. a great Home Sense finds for $12.99.
To View the listing, go to Jaclyn Horne's listings and scroll down a few (it is currently the 5th down)