Tuesday, April 26, 2011

Staging in Edmonton

Did you happen to catch the article about home staging in Avenue Magazine's April issue?
Here's the header:

Personality Crisis: Home stagers can make your house more saleable by removing you and your memories from the premises

If you already done so, check out: http://www.avenueedmonton.com/articles/page/item/personality-crisis

Not only is the article interesting and relevant to my life-- but I love the images too (by Daniel Rossi). I confess... I took a hard look at the crafted backgrounds and thought to myself "that would have been a fun set to have built".

Anyway, the article is written by Eliza Barlow but contains an interview with both Rhonda Wilson of Revealing Assets and Jill Gargus of Simply Irresistible Interiors-- owners of two other Home Staging companies here in Edmonton. I have had the pleasure of meeting Rhonda before and I actually do contract work for Jill.

Three years ago, after being a substitute teacher for awhile, I decided I wanted to look into becoming a home stager. I contacted a couple of companies seeking any advice on how they got into the business. Jill was actually the only one who got back to me. I constructed a portfolio of of the room re-designs I have done for friends and family in the past as well as some of the images from displays I have created at Treasured Memories.  Jill decided to take me on and taught me a ton about staging. After a brief relapse on chasing a career in education, I came back to staging last year! I plan on never looking back.

Back to the article. Barlow makes mention that "house-hunters don't just shop with their eyes; their noses are also in overdrive." So true! A couple of properties I have staged in the past few weeks have had "smells" and unfortunately, the best smell for selling, is no smell at all. Even smells that you would normally think would be 'good' smells can be 'bad' smells. You never know what people may be allergic to, or what smells they may associate with some unpleasant childhood memory. I personally blast our house with assorted Bath and Body Works wall flower scents-- but if we had to sell- I know they would quickly become unplugged.  My wall flower scents (as Jackson West, staging guru, would say) are great for dwelling, not for selling.

Check out the article and let me know if you found anything surprising or interesting.

Have a wonderful sunny day!

Friday, April 15, 2011

Home Staging on a budget!

On Tuesday I staged a split level home in the Millwoods area on a minimal budget. The home owners had little money to invest on staging but recognized they could use the advise of a home stager. In this particular situation organizing services were also necessary.

To stage the home, I tried to use most of what they had and focused on decluttering, rearranging and neutralizing. When I arrived the day before the home owner was still working on putting away some of the clutter and doing some painting as recommended so the before pictures are a bit chaotic.

First impression BEFORE:
First Impression AFTER:

Living room BEFORE:
Living Room AFTER: (The love seat was removed as one of the dogs was confusing it for a fire hydrant. Not a smell that helps sell a house. Also, this room could use an area rug but unfortunately the furry friend would have used it as the new place to 'do business').

Kitchen and Dining BEFORE:

 Kitchen and Dining AFTER:

Master Bedroom BEFORE:

 Master Bedroom AFTER:

Bathroom BEFORE:

Bathroom After:

Basement  BEFORE:
Basement AFTER:
Basement BEFORE:

Basement AFTER:

The house went on the market on Wednesday, and already there is a pending offer. Great news for the home owner, Realtor and Tilt Staging and Design!

Happy Friday everyone!

Wednesday, April 6, 2011

No Sale Tree Left Behind..

Attention stagers and home owners alike! Michael's has some great sales on faux trees... Faux trees- who cares right? For regular decorating, I agree- fake plants don't sound so hot BUT  for home staging (preparing your home to sell), faux plants/ trees are a must.

Great faux greenery
- Gives life to a space
- Adds natural colors
- Brings the outdoors in
- Can encourage buyers to look outside (Which is great when the surrounding area is a selling feature... if it  looks onto a shadey alleyway however-- consider drawing the sheers.)

Anyways I picked up as much as my car could handle... unfortunately it had some other things in it for a job that were taking up half of my trunk.  I managed to get 3 great looking trees for great prices. My favorite (the palm) was on sale for $80.00- STEAL of a deal. The other two were much less expensive and are more traditional looking. I will be changing their pots to black ones shortly.

Speaking of my car and its trunk.. A new SUV coming soon for me! I am getting a Volkswagen Tiguan. I wasn't quite sold on it (they don't make it in a standard with all wheel drive ) until the sales lady showed me that not only do the back seats go down, but the front passenger seat does as well. I will never have to leave a tree on sale behind again!

I like the grey and brown. What color do you like?